The problem
Product catalog
Social publishing, listening and customer conversations
Your customers are talking. Make sure Salesforce hears them.
Plan and publish social content, listen to incoming conversations, and respond with Salesforce customer context.
Publishing and social conversations come together with the customer context your team uses to respond.
- Built for
- Marketing and service teams using Salesforce
- What it brings together
- Social conversations, thread history, CRM context, reviewed response suggestions
- Connects to
- Salesforce / Social channels
- Pricing
- Custom pricing
The brief in 60 seconds
Is Auricle a fit for your team?
The work it handles, who it helps, and what gets easier.
Best fit
For social marketing, community, and service teams that work in Salesforce and need a shared place to plan content and handle conversations.
Practical outcome
A connected workflow for publishing, understanding an interaction, reviewing customer context, and choosing a human-owned response.
Product capabilities
What you can do with Auricle.
Start with the tasks your team wants to improve.
01
Plan and publish
Prepare shared content and channel-specific variants, coordinate work through the calendar, and review publishing results.
02
Work from one inbox
Review incoming interactions, thread history, replies, and moderation in a unified Salesforce workspace.
03
Bring the customer context
Use identity links and available CRM context to understand the person or account behind an interaction.
04
Get help choosing a response
Review AI-assisted classification, priority, and response suggestions. A person decides what happens next.
Social conversation workflow
Listen. Understand. Connect. Respond.
See how the work moves from the first input to the person handling the follow-up.
- 01
Listen
Bring supported social interactions into the shared inbox.
- 02
Understand
Review the thread, priority, and any assistive suggestion.
- 03
Connect
Use available identity links and Salesforce customer context.
- 04
Respond
Let the responsible person review and take the next action.
Getting started
Set it up around the work your team does.
Auricle is available to install. We’ll help you connect the right records, configure access, and walk through your first workflow.
Setup steps
- 01
Install Auricle and choose the initial social accounts and team workflows.
- 02
Connect providers and confirm supported channel capabilities and user permissions.
- 03
Configure the inbox, identity links, CRM context and review responsibilities.
- 04
Check publishing and response workflows with the people who will use them.
Check the setup
What to check before the team gets started.
Publishing reliability
Review successful, failed, and retried channel variants for the agreed provider scope.
Response workflow
Evaluate inbox backlog, first-response time, and the handoff to the person responsible.
Context and suggestion usefulness
Check whether CRM links and reviewed AI suggestions help people make a useful response.
Your questions
Questions to bring to the demo.
Where do social conversations lose their customer context?
How does a marketer or service agent know who should respond?
Which publishing and inbox workflows would help the team first?
Frequently asked questions
The important questions, answered plainly.
Ask us about your data, systems and team. We’ll talk through the setup with you.
Does Auricle reply autonomously?
No. The described AI capability assists with classification, priority, and response suggestions. A person reviews and decides.
Does Auricle need Salesforce?
Yes. Auricle is built around Salesforce-based publishing, inbox, and CRM-context workflows.
Which social channels can we use?
Confirm the provider scope during evaluation. Each channel depends on supported capabilities, working authentication, and the required permissions.
How should we begin?
Choose a small set of publishing and conversation workflows, confirm provider and user access, and evaluate them with the marketing or service team.
Make the next workday easier
Show us the work you want to make easier.
Bring a real example. We’ll show you how Auricle fits and what setup would involve.
Review enterprise readiness