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Built for Salesforce teams

From intent signal to action.

LookingGlass shows which companies are exploring your site, converts their activity to intent, and helps your team reach the right people with effective outreach.

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LookingGlass Live Feed with full navigation, company activity, and qualification
See the company. Start the conversation.Company activity, account context, and reviewed follow-up in one connected workspace.
SALES BRAIN CONTEXT
|
Book Guided Demo
Swipe product features
Sales BrainContext-aware briefs and editable outreach drafts
Signal RulesTune qualification before alerts hit sales
PlaybooksAutomate routing, alerts, and next steps
PipelineTrack matched accounts before CRM sync
From signal to action

You created the interest.
Now see the opportunity.

Your marketing brings companies to your website. LookingGlass makes the right accounts visible—and gives your team the tools to move them forward.

01See the signal02Understand the account03Find the right people04Prepare the follow-up
01 /### ### ######

Focus on the companies
worth a closer look.

See newly identified companies, page activity, and account context together. Shape qualification around the pages and companies that matter to your business.

Your rules. Your focus.Industry, geography, revenue, page behavior and more.
LookingGlass Live Feed showing qualified companies
A new company. A strong fit. 85
Morrow DistributionQualified by your rules
SIGNAL RULES01 / 04
Sales pipelineYour target industry. $10M+ revenue.Product and pricing pages → a sales account worth reviewing.
02 /##########

Deep account research.
Plan the first conversation.

02 /##########
01 / OVERVIEW

Deep account research.
Plan the first conversation.

LookingGlass researches the matched company, connects it with your Sales Brain—your products, services, and what sets you apart—and brings in the pages the company explored.

That becomes an Account Intelligence Brief built around where your team can help, what to say next, and how to move the account forward.

Three perspectives. One useful account story.Deep company research + your products, services, and edge + the pages the company explored.
THREE PERSPECTIVES. ONE CONNECTED INTELLIGENCE BRIEF.
Company research01

Morrow Distribution

Industrial distribution

240 people3 sales regions
Product campaigns and buying guides
Your Sales Brain02

LookingGlass

Your products, services, and edge

Company discoveryAccount intelligence
Website interest → a relevant next move
Website engagement03

A newly identified company

1 visit · 8 page views

  1. /company-identification
  2. /account-intelligence
  3. /pricing
Last seen: /pricing
CONTEXT, BROUGHT TOGETHERAccount Intelligence Brief

Research + your value + engagement → role-specific next moves.

A clear task for each role.
YOUR PRIORITY

Start a conversation about the new sales opportunities hidden in Morrow’s website traffic.

YOUR NEXT ACTION

Prepare a short introduction to Tessa Quinn, VP of Marketing. Ask how her team turns product-campaign visits into accounts the sales team can pursue.

ESTABLISH IN THE CONVERSATIONHow does a new company visiting the website reach the sales team today?
Facts and sources 5 facts · 4 sources
  • Account fact

    Morrow’s marketing team runs product campaigns to attract new business.

    Source 03
  • Account fact

    Morrow publishes buying guides on its website.

    Source 03
  • Your Sales Brain

    LookingGlass prepares email and LinkedIn drafts for the team to review and shape.

    Source 07
  • Account fact

    Morrow’s contact roster includes Marketing, Revenue Operations, and Service leaders.

    Source 05
  • Your Sales Brain

    LookingGlass identifies arriving companies and qualifies company fit and page activity.

    Source 06
03 · Morrow · Campaigns and buying guidesCompany research

Marketing overview / Website demand

Acquisition content: product campaigns Educational content: website buying guides Audience: business customers exploring industrial products The material describes the marketing channels; it does not report campaign performance or a conversion result.

Supports: Product campaigns · Buying-guide content

07 · LookingGlass · Outreach and owned follow-throughYour Sales Brain

Your Sales Brain / Follow-through capabilities

Outreach Studio: Basic email, branded Enhanced Email with assets, and LinkedIn connection / follow-up drafts. Review path: edit, save, approve, then copy or export the message. Account ownership: assign a pipeline owner and next step; use configured Playbooks, handoffs or CSV export to carry the context forward.

Supports: Reviewed outreach formats · Owned account workflow

05 · Morrow · Relevant team rolesCompany research

Account contact roster / Marketing, Revenue Operations and Service

Tessa Quinn — VP, Marketing Noah Vale — Revenue Operations Manager Rowan Ellis — VP of Service These are account contacts to consider for a conversation. The roster does not identify the visitor or establish purchasing authority.

Supports: Account contact roles

06 · LookingGlass · Discovery and account contextYour Sales Brain

Your Sales Brain / Products and differentiating value

Company discovery: identify the company behind website activity and apply company-fit and page rules. Account Intelligence: connect retained company context with the seller’s products, services and differentiators. Value proposition: carry one account story from discovery to a useful next move. A company match does not identify an individual visitor.

Supports: Company discovery · Connected account intelligence

A USEFUL NEXT QUESTION FOR MORROW01 / 05
Sales“Which new companies are reaching your website without ever reaching your sales team?”
03 /#### ### ##### ######

Start with the buying roles.
Then get specific.

Use your configured Buying Committee to source contacts that match your Ideal Customer Profile. Or run a company-specific Custom People Search for the title you need in the moment.

Buying Committee
CONFIGURED FOR YOUR SALES MOTION

Morrow Distribution

Roles to explore based on your Sales Brain.

Marketing leaderVP, MarketingSales leaderRegional Sales DirectorOperations partnerRevenue Operations Manager
The right roles for a useful conversation
Custom People Search
ONE COMPANY · A SPECIFIC TITLE
CompanyMorrow Distribution
Job titleVP, Marketing
TQTessa QuinnVP, Marketing
04 /#### ## ########

Three ways to start
a better conversation.

Prepare a Basic email, an Enhanced Email with branding and assets, or a LinkedIn connection and follow-up. Put account context to work in a message that sounds like your team.

LookingGlass automates the draft, you shape the final message.Edit, save, approve, and copy or export.
Choose your format

Outreach Studio

Choose your format
ToTessa Quinn · Morrow DistributionSubjectThe companies behind Morrow’s website interest

Hi Tessa,

Morrow’s product campaigns and buying guides caught my eye. LookingGlass helps B2B teams see which companies reach their website, focus on the right accounts, and prepare a relevant next move.

Which new companies are reaching your website without ever reaching your sales team?

If useful, I’d be happy to compare notes.

Leah BentonAccount Executive · LookingGlass

Review → edit → approve → copy or exportA clear, editable conversation starter.
MEET ALICE

A thinking partner.
A way forward.

Research an account, shape a message, or find your way around LookingGlass. Alice helps you set up the app, refine your Sales Brain, and work through Intelligence Briefs, outreach, and account pages.

Explore an accountFind your way in the appBuild your sales contextPrepare the first message

How should we approach Morrow?

Start with the marketing they already do. Morrow explored company identification and account intelligence on its first visit. Let’s connect that to a brief, a relevant marketing contact, and a message about the opportunities behind their website traffic.

Want me to pull that Intelligence Brief together for you?

05 /#### ## ######

Give the account an owner and a follow-up.

Use Playbooks to request research and prepare follow-up drafts. Track the account, owner, and follow-up in Pipeline and Tasks. Carry the context into a connected system through a configured handoff or CSV export.

PlaybooksYour rules
New-business discovery

Turn new interest into a next move.

WHENQualified company explores your product pages
THENMove the account to Reviewing
NEXTPrepare a relevant follow-up draft
Pipeline + Tasks

Keep the account moving.

New1
Reviewing1
Contacted1
OwnerLeah Benton
Due date
NEXT STEP

Prepare Morrow’s first conversation

Owned work. Account context at hand.
Handoff

Carry the opportunity
into your workflow.

The account, its context, and a useful next step.

Direct connector
Tailored handoff
Tailored handoff
Tailored handoff
CSV exportExport raw intelligence and take it wherever you want
EXPERIMENTS

A page that feels
made for them.
Because it is.

Create a page in your own brand and aesthetic, with content tailored to the matched company and the topics it explored. Here, LookingGlass speaks directly to Morrow while keeping the LookingGlass look and voice.

Experiments uses your automatic generation rules to prepare relevant account experiences autonomously at scale—from a guided-demo destination to a useful whitepaper offer.

Your brand. Their interests. A page built around both.
Sample experience · Morrow Distribution
LookingGlassFOR THE MORROW TEAM
A GUIDED DEMO, BUILT AROUND YOU

Morrow, meet your
next opportunity.

See how LookingGlass connects the companies reaching your website with account research, the right buying roles, and a useful first conversation.

  1. 01See a company behind the visit
  2. 02Connect research with your sales context
  3. 03Prepare and own the next conversation
YOUR NEXT 20 MINUTES
A clearer view.
A useful starting point.

Company discovery, account context, and your next move—explored together.

YOUR NEXT ACCOUNT, IN FOCUS.A conversation with a useful place to start.

Trusted by Data-Driven Revenue Teams

  • The Lodestone Group
  • Vanguard Cleaning Systems
  • Axon & Associates
  • Association Ready
  • Missouri Association of Manufacturers
Explore the potential

What could your website open up?

Start with your traffic and average deal size. Imagine more of the right accounts reaching your team.

Potential Pipeline Unlocked$4,500,000

2,000Companies Identified

300High Intent Leads

How much of this could your team turn into revenue?

Start Capturing Now

Ready to see clearly?

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