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Service interest. Revenue opportunity.

See which companies are exploring your maintenance, installation or inspection services. Qualify the fit and plan a relevant follow-up.

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LookingGlass Live Feed with full navigation, company activity, and qualification
Service offers deserve a sales workflow.Company discovery, territory fit, account context, and a relevant conversation about your service revenue.
SALES BRAIN CONTEXT
|
Book Guided Demo
Swipe product features
Sales BrainContext-aware briefs and editable outreach drafts
Signal RulesTune qualification before alerts hit sales
PlaybooksAutomate routing, alerts, and next steps
PipelineTrack matched accounts before CRM sync
From signal to action

A service page gets attention.
Put the account in focus.

For a business that sells service plans, inspections, and installation work, website interest can be a starting point for new revenue. LookingGlass connects the company signal with the context your team needs to pursue it.

01See the signal02Understand the account03Find the right people04Prepare the follow-up
01 /### ### ######

Relevant service demand.
Your rules for a good fit.

Combine service-page activity with the company profile. Use territory, industry, revenue, and the pages explored to focus on accounts that fit the maintenance, installation, or inspection work you offer.

Your rules. Your focus.Industry, geography, revenue, page behavior and more.
LookingGlass Live Feed showing qualified companies
A new company. A strong fit. 85
Morrow DistributionQualified by your rules
SIGNAL RULES01 / 04
Maintenance plansTarget industry. Maintenance + quote pages.Focus on companies that fit the ongoing service work you sell.
02 /##########

Understand the operation.
Explore the service opportunity.

02 /##########
01 / OVERVIEW

Understand the operation.
Explore the service opportunity.

Company research explains the account’s business. Your Sales Brain brings in your maintenance plans, installation services, inspection work, and where your team can deliver.

The Account Intelligence Brief connects that context with website activity. Give service sales a relevant conversation, operations the questions to establish, and leadership a clear next step.

Three perspectives. One useful account story.Deep company research + your products, services, and edge + the pages the company explored.
THREE PERSPECTIVES. ONE CONNECTED INTELLIGENCE BRIEF.
Company research01

Morrow Distribution

Industrial distribution

240 people3 sales regions
Installation, maintenance, and inspections
Your Sales Brain02

LookingGlass

Your products, services, and edge

Company discoveryAccount intelligence
Company discovery → owned service opportunities
Website engagement03

A newly identified company

1 visit · 8 page views

  1. /company-identification
  2. /account-intelligence
  3. /pricing
Last seen: /pricing
CONTEXT, BROUGHT TOGETHERAccount Intelligence Brief

Research + your value + engagement → role-specific next moves.

A clear task for each role.
YOUR PRIORITY

Explore how Morrow turns interest in maintenance and inspection services into new service-business conversations.

YOUR NEXT ACTION

Prepare an introduction to Rowan Ellis, VP of Service. Start with how the team routes a new, good-fit company from service-page interest to a sales owner.

ESTABLISH IN THE CONVERSATIONWhich service offer and territory would make a useful starting point?
Facts and sources 5 facts · 4 sources
  • Account fact

    Morrow offers installation, scheduled maintenance, and equipment inspections alongside industrial products.

    Source 04
  • Account fact

    Morrow’s website uses service guides and quote pages to attract service business.

    Source 04
  • Your Sales Brain

    LookingGlass prepares email and LinkedIn drafts for the team to review and shape.

    Source 07
  • Account fact

    Morrow’s contact roster includes Marketing, Revenue Operations, and Service leaders.

    Source 05
  • Your Sales Brain

    LookingGlass identifies arriving companies and qualifies company fit and page activity.

    Source 06
04 · Morrow · Service offers and inquiriesCompany research

Service offer overview / Services and website inquiry paths

Service offers: installation, scheduled maintenance, equipment inspections Website inquiry content: service guides and quote pages Equipment categories, service territory and delivery capacity remain questions for the service team.

Supports: Service portfolio · Service inquiry content

07 · LookingGlass · Outreach and owned follow-throughYour Sales Brain

Your Sales Brain / Follow-through capabilities

Outreach Studio: Basic email, branded Enhanced Email with assets, and LinkedIn connection / follow-up drafts. Review path: edit, save, approve, then copy or export the message. Account ownership: assign a pipeline owner and next step; use configured Playbooks, handoffs or CSV export to carry the context forward.

Supports: Reviewed outreach formats · Owned account workflow

05 · Morrow · Relevant team rolesCompany research

Account contact roster / Marketing, Revenue Operations and Service

Tessa Quinn — VP, Marketing Noah Vale — Revenue Operations Manager Rowan Ellis — VP of Service These are account contacts to consider for a conversation. The roster does not identify the visitor or establish purchasing authority.

Supports: Account contact roles

06 · LookingGlass · Discovery and account contextYour Sales Brain

Your Sales Brain / Products and differentiating value

Company discovery: identify the company behind website activity and apply company-fit and page rules. Account Intelligence: connect retained company context with the seller’s products, services and differentiators. Value proposition: carry one account story from discovery to a useful next move. A company match does not identify an individual visitor.

Supports: Company discovery · Connected account intelligence

A USEFUL NEXT QUESTION FOR MORROW01 / 04
Service sales“How does a new company exploring your service offers reach the right owner?”
03 /#### ### ##### ######

Find the service buyer.
Start with the right role.

Use your configured Buying Committee to source contacts that match your Ideal Customer Profile. Or run a company-specific Custom People Search for the title you need in the moment.

Buying Committee
CONFIGURED FOR YOUR SALES MOTION

Morrow Distribution

Roles to explore based on your Sales Brain.

Service leaderVP, ServiceOperating partnerDirector of OperationsCommercial partnerRegional Sales Director
The right roles for a useful conversation
Custom People Search
ONE COMPANY · A SPECIFIC TITLE
CompanyMorrow Distribution
Job titleVP, Service
RERowan EllisVP, Service
04 /#### ## ########

Three ways to start
a better conversation.

Prepare a Basic email, an Enhanced Email with branding and assets, or a LinkedIn connection and follow-up. Connect the company, its service context, and a useful first question.

LookingGlass automates the draft, you shape the final message.Edit, save, approve, and copy or export.
Choose your format

Outreach Studio

Choose your format
ToRowan Ellis · Morrow DistributionSubjectThe companies exploring Morrow’s service offers

Hi Rowan,

Morrow’s installation, maintenance, and inspection offers caught my eye. LookingGlass gives service businesses a company view of website interest and a way to connect account fit with a useful sales response.

How does a new company exploring your service offers reach the right service-sales owner today?

We could walk through one offer and one territory together.

Leah BentonAccount Executive · LookingGlass

Review → edit → approve → copy or exportA clear, editable conversation starter.
MEET ALICE

A thinking partner.
A way forward.

Talk through the service opportunity with Alice. Shape your Sales Brain around the work you sell, navigate account research, and think through the right buying roles, first message, and account experience.

Explore the service offerDefine delivery contextNavigate account researchShape a service-sales message

What is a useful starting point for Morrow’s service team?

Choose one maintenance or inspection offer and one region. Shape the Sales Brain around what the team can deliver, use the brief to explore the operating questions, then prepare a focused introduction to Service leadership. Establish territory and service needs before proposing an offer.

Want me to pull that Intelligence Brief together for you?

05 /#### ## ######

Give the account an owner and a follow-up.

Organize service-fit research and follow-up with Playbooks. Own the opportunity and territory review in Pipeline and Tasks. Or carry the service account and its next step into your connected workflow or export.

PlaybooksYour rules
Maintenance opportunity

Give recurring service demand a next step.

WHENQualified company explores a maintenance-plan page
THENPrepare a relevant follow-up draft
NEXTReview the offer and territory with service sales
Pipeline + Tasks

Keep the account moving.

New1
Reviewing1
Contacted1
OwnerLeah Benton
Due date
NEXT STEP

Review Morrow’s service fit and territory

Owned work. Account context at hand.
Handoff

Carry the opportunity
into your workflow.

The account, its context, and a useful next step.

Direct connector
Tailored handoff
Tailored handoff
Tailored handoff
CSV exportExport raw intelligence and take it wherever you want
EXPERIMENTS

A page that feels
made for them.
Because it is.

Use your own brand and aesthetic to present a relevant service-revenue story, tailored to the matched company and its demonstrated interests. LookingGlass connects Morrow’s operating context with company discovery and a focused introduction for your service-sales team.

Experiments follows your automatic generation rules to prepare account experiences autonomously at scale. Offer a focused guided demo or a useful field guide that carries the service conversation forward.

Your brand. Their interests. A page built around both.
Sample experience · Morrow Distribution
LookingGlassFOR THE MORROW TEAM
A GUIDED DEMO, BUILT AROUND YOU

Your service offers.
A clearer next move.

Explore how LookingGlass helps Morrow see company-level interest, connect it with service fit, and prepare a conversation the service-sales team can own.

  1. 01See companies reaching your service offers
  2. 02Connect territory and service fit
  3. 03Prepare an owned service-sales handoff
YOUR NEXT 20 MINUTES
A clearer view.
A useful starting point.

Company discovery, account context, and your next move—explored together.

YOUR NEXT ACCOUNT, IN FOCUS.A conversation with a useful place to start.

Trusted by Data-Driven Revenue Teams

  • The Lodestone Group
  • Vanguard Cleaning Systems
  • Axon & Associates
  • Association Ready
  • Missouri Association of Manufacturers
Explore the potential

What could your service-page interest open up?

Start with website traffic and the average value of a service sale. Explore the potential of bringing relevant companies into your service-sales workflow.

Potential Pipeline Unlocked$4,500,000

2,000Companies Identified

300High Intent Leads

How much of this could your team turn into service revenue?

Start Capturing Now

Bring your next service opportunity into view.

Start a no-card trial, or explore company discovery, service fit, and an owned service-sales workflow in a guided demo.