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Built for Salesforce teams

You create interest. See who arrives.

See the companies your campaigns and content bring to your website. Understand their fit and activity, then give sales account research, relevant contacts, and a draft to review.

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LookingGlass Live Feed with full navigation, company activity, and qualification
From the campaign to the company.Company-level response, shared account context, and a relevant follow-through for the interest you create.
SALES BRAIN CONTEXT
|
Book Guided Demo
Swipe product features
Sales BrainContext-aware briefs and editable outreach drafts
Signal RulesTune qualification before alerts hit sales
PlaybooksAutomate routing, alerts, and next steps
PipelineTrack matched accounts before CRM sync
From signal to action

Behind the campaign.
A company worth knowing.

Clicks tell part of the story. LookingGlass adds the company view: which accounts arrive, what they explore, and where marketing and sales can take the conversation next.

01See the signal02Understand the account03Find the right people04Prepare the follow-up
01 /### ### ######

See the companies
your marketing attracts.

Explore company profiles, acquisition context, and page behavior together. Shape qualification around the industries and accounts your campaigns are designed to reach.

Your rules. Your focus.Industry, geography, revenue, page behavior and more.
LookingGlass Live Feed showing qualified companies
A new company. A strong fit. 85
Morrow DistributionQualified by your rules
SIGNAL RULES01 / 04
Campaign fitYour audience. Your product pages.Target-industry company + campaign arrival → review the account response.
02 /##########

A company view.
A shared account story.

02 /##########
01 / OVERVIEW

A company view.
A shared account story.

Connect company research with the campaigns, content, and strengths in your Sales Brain. Add the pages the matched company explored to understand a useful message angle.

The Account Intelligence Brief gives marketing and sales a shared starting point. Marketing can shape the story; the rep can prepare a relevant first conversation.

Three perspectives. One useful account story.Deep company research + your products, services, and edge + the pages the company explored.
THREE PERSPECTIVES. ONE CONNECTED INTELLIGENCE BRIEF.
Company research01

Morrow Distribution

Industrial distribution

240 people3 sales regions
Product campaigns and buying guides
Your Sales Brain02

LookingGlass

Your products, services, and edge

Company discoveryAccount intelligence
Company response → relevant follow-through
Website engagement03

A newly identified company

1 visit · 8 page views

  1. /company-identification
  2. /account-intelligence
  3. /pricing
Last seen: /pricing
CONTEXT, BROUGHT TOGETHERAccount Intelligence Brief

Research + your value + engagement → role-specific next moves.

A clear task for each role.
YOUR PRIORITY

Connect company identification to the value of the campaigns Morrow already runs.

YOUR NEXT ACTION

Build a focused message around turning campaign interest into visible accounts. Pair it with a branded page showing company discovery, qualification, and the first useful sales conversation.

ESTABLISH IN THE CONVERSATIONWhich campaign would be the best starting point for seeing new company demand?
Facts and sources 4 facts · 3 sources
  • Account fact

    Morrow’s marketing team runs product campaigns to attract new business.

    Source 03
  • Account fact

    Morrow publishes buying guides on its website.

    Source 03
  • Your Sales Brain

    LookingGlass identifies arriving companies and qualifies company fit and page activity.

    Source 06
  • Your Sales Brain

    LookingGlass prepares email and LinkedIn drafts for the team to review and shape.

    Source 07
03 · Morrow · Campaigns and buying guidesCompany research

Marketing overview / Website demand

Acquisition content: product campaigns Educational content: website buying guides Audience: business customers exploring industrial products The material describes the marketing channels; it does not report campaign performance or a conversion result.

Supports: Product campaigns · Buying-guide content

06 · LookingGlass · Discovery and account contextYour Sales Brain

Your Sales Brain / Products and differentiating value

Company discovery: identify the company behind website activity and apply company-fit and page rules. Account Intelligence: connect retained company context with the seller’s products, services and differentiators. Value proposition: carry one account story from discovery to a useful next move. A company match does not identify an individual visitor.

Supports: Company discovery · Connected account intelligence

07 · LookingGlass · Outreach and owned follow-throughYour Sales Brain

Your Sales Brain / Follow-through capabilities

Outreach Studio: Basic email, branded Enhanced Email with assets, and LinkedIn connection / follow-up drafts. Review path: edit, save, approve, then copy or export the message. Account ownership: assign a pipeline owner and next step; use configured Playbooks, handoffs or CSV export to carry the context forward.

Supports: Reviewed outreach formats · Owned account workflow

A USEFUL NEXT QUESTION FOR MORROW01 / 04
Campaign response“Which campaign brings in the accounts your sales team most wants to win?”
03 /#### ### ##### ######

Shape the buying audience.
Make the message personal.

Use your configured Buying Committee to source contacts that match your Ideal Customer Profile. Or run a company-specific Custom People Search for the title you need in the moment.

Buying Committee
CONFIGURED FOR YOUR SALES MOTION

Morrow Distribution

Roles to explore based on your Sales Brain.

Campaign ownerVP, MarketingSales partnerRegional Sales DirectorHandoff partnerRevenue Operations Manager
The right roles for a useful conversation
Custom People Search
ONE COMPANY · A SPECIFIC TITLE
CompanyMorrow Distribution
Job titleVP, Marketing
TQTessa QuinnVP, Marketing
04 /#### ## ########

Three ways to start
a better conversation.

Prepare a Basic email, an Enhanced Email with branding and assets, or a LinkedIn connection and follow-up. Carry the campaign and account story into a message that feels like your brand.

LookingGlass automates the draft, you shape the final message.Edit, save, approve, and copy or export.
Choose your format

Outreach Studio

Choose your format
ToTessa Quinn · Morrow DistributionSubjectFrom Morrow’s product campaign to its next account

Hi Tessa,

Morrow’s product campaigns and buying guides caught my eye. LookingGlass helps marketing see the companies arriving, understand their page activity, and coordinate a useful next move with sales.

What happens after a good-fit company explores one of your buying guides?

We could walk through the account response to one campaign together.

Leah BentonAccount Executive · LookingGlass

Review → edit → approve → copy or exportA clear, editable conversation starter.
MEET ALICE

A thinking partner.
A way forward.

Brainstorm the campaign angle, refine your Sales Brain, and find your way through the account story. Alice helps you navigate research, think through outreach, and shape a focused account experience.

Brainstorm the campaign angleRefine your company storyAlign account contextGuide branded follow-through

How could we connect Morrow’s campaign to a useful follow-through?

Start with the campaign story in your Sales Brain. Use the account brief to choose a relevant angle, align the buying roles with sales, and shape a branded introduction. Carry the same topic into an account experience so the follow-through feels connected.

Want me to pull that Intelligence Brief together for you?

05 /#### ## ######

Give the account an owner and a follow-up.

Use Playbooks to organize account research and follow-up drafts. Track the campaign-to-account handoff in Pipeline and Tasks with a clear sales owner. Or carry the context into your connected marketing and sales workflow.

PlaybooksYour rules
Campaign response

Give sales an account to understand.

WHENTarget-industry company explores a product campaign
THENRequest deep account research
NEXTReview the account angle with sales
Pipeline + Tasks

Keep the account moving.

New1
Reviewing1
Contacted1
OwnerLeah Benton
Due date
NEXT STEP

Prepare the campaign-to-account handoff

Owned work. Account context at hand.
Handoff

Carry the opportunity
into your workflow.

The account, its context, and a useful next step.

Direct connector
Tailored handoff
Tailored handoff
Tailored handoff
CSV exportExport raw intelligence and take it wherever you want
EXPERIMENTS

A page that feels
made for them.
Because it is.

Carry your brand and campaign story into a page tailored to the matched company and the topics it explored. LookingGlass speaks to Morrow’s marketing team through company discovery and relevant account follow-through.

Experiments uses your generation rules to create these account experiences autonomously at scale. Connect an on-brand guided demo or whitepaper with the topic that brought the account to your site.

Your brand. Their interests. A page built around both.
Sample experience · Morrow Distribution
LookingGlassFOR THE MORROW TEAM
A GUIDED DEMO, BUILT AROUND YOU

Your campaign.
Its next chapter.

See the companies your content brings in, agree qualification with sales, and carry one useful story from the account brief to relevant follow-through.

  1. 01Add a company view to campaign response
  2. 02Agree a shared account story with sales
  3. 03Carry the topic into relevant follow-through
YOUR NEXT 20 MINUTES
A clearer view.
A useful starting point.

Company discovery, account context, and your next move—explored together.

YOUR NEXT ACCOUNT, IN FOCUS.A conversation with a useful place to start.

Trusted by Data-Driven Revenue Teams

  • The Lodestone Group
  • Vanguard Cleaning Systems
  • Axon & Associates
  • Association Ready
  • Missouri Association of Manufacturers
Explore the potential

What could your campaign traffic open up?

Start with the traffic you create and your average deal size. Explore the potential of making relevant companies visible to your team.

Potential Pipeline Unlocked$4,500,000

2,000Companies Identified

300High Intent Leads

How much of this could marketing and sales turn into revenue?

Start Capturing Now

See the companies your marketing brings in.

Start a no-card trial, or explore company-level campaign response and relevant follow-through in a guided demo.